Tips for Better Business Content

Hi I'm AI Addison and I'm here for Cup O Content to talk about creating more effective business content.

We know it's a struggle to balance audience and business needs. The readers must enjoy the content and want to come back again and again. But you're also in business, so you need to sell. At Cup O Content, we have a few rules we follow.

Start by putting the audience first. After all, If your audience doesn’t want to read it, it doesn’t matter what you say about your business. Pick topics that appeal to your customers, and then think about ways to bring them together with your business and your sales objectives.

Next, Make sure you're Talk to just One Audience at a Time. The most engaging content is the kind that is focused on a single, well-defined audience, such as owners of salons, busy moms, new auto dealers, organic food fanatics, etc. As the old saying goes, when you try to appeal to everyone, you appeal to no one.

We also suggest you load up with practical advice. Pack your content full of insider tips that your audience can really use. This video, for example, gives you several specific tips on how to make content more engaging. We know that this kind of information delivers value for the reader but it also sells you on our expertise.

Remember that Telling is Selling. Demonstrate your expertise. When Cup O Content is giving detailed advice on how to write blogs, we’re really telling you that we know how to write blogs. We’re communicating that we’re experts. But we do it by telling, not selling.

And Always Be Optimizing. Take time to analyze. If you don’t know how well you’re doing, you can’t get better. You’ll quickly start to see what kind of messages work and what is getting ignored. Cup O Content offers analytics of the content we generate for our clients, but we can do regular third-party analyses on content marketing programs generated by other people or agencies.

What Does this Mean for You?

If you're struggling to create quality content that increase awareness and drives sales, we need to talk. Contact us today for a free analysis, and let us show you how we can caffeinate your content marketing.