Digital Update: Google DV360
Learn about the Google DV360 media planning tool.
Is Google PAIR the New Programmatic?
Recently, Cup O Content wrote about Google's decision to sunset third-party cookies. While we're sure that decision was painful to Google...
Why You Absolutely Must Keep Blogging
Keeping a website fresh takes some serious hustle and one tried-and-true secret weapon: blogging.
Increase Visibility to Boost Offline Sales
Marketing has never been easy, but it can seem particularly challenging today. Digital marketing seems simple, but many companies have...
Google Search Is Changing. Is Your SEO Changing with It?
In March 2024, Google rolled out a series of changes in the way Google ranks pages in any search. These changes were implemented to...
The Privacy Sandbox and Third-Party Cookie Deprecation
Google is expected to stop using third-party cookies by the end of 2024. What does that mean for marketers?
How Much Is Enough?
We'll walk you through our process of deciding on a digital marketing budget for a small business,
